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  • Writer's pictureMandi & Ilonka

#68 The unglamorous side of starting your own business

Episode #68

We are firm believers that entrepreneurs are change-makers. We're movers and shakers and we can literally change the world with our ideas and sheer drive to make an impact.

We're also cheerleaders for anyone who want to start their own business, however, we do think that there are certain expectations new entrepreneurs have that causes way more pain than is necessary.

In this week's episode we talk about the unglamorous side of starting your own business and how to keep it real while believing in the impossible.

We talked about:

  • The crucial thing you must remember when you hear those "rags to riches" stories

  • The "build it and they will come" mentality that crush many entrepreneurial dreams

  • Our expectations about business and how to keep things real while believing in the impossible

  • The skill of being comfortable in the discomfort

  • Discomfort does not mean something is wrong

  • Where certainty and safety comes from

  • When it feels like you're spinning and not making any real progress

  • How far are you willing to go?

  • When to call it quits and the vision test

  • The effort and time you spend on your business vs the money you receive in return

  • The Value Bank and mastering your entrepreneurial skills

Lightbulb moment: Success lies on the other side of your discomfort.


Jamie Kern Lima and the IT Cosmetics Story



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